Posts Tagged ‘Paradox’

One-Third of Your Clients Are Ready to Leave (Stephen Wershing)

Wednesday, October 5th, 2011

by Stephen Wershing
While 51% of respon­dents to a new study by Northstar/Sullivan reported they were very sat­is­fied with their finan­cial advi­sor, 36% with $100,000 or more invested are con­sid­er­ing mov­ing. A quar­ter of them would drop their cur­rent advi­sor for bet­ter invest­ment options or a higher level of ser­vice. Since most advi­sors have most invest­ment options avail­able to them, your oppor­tu­nity is in ele­vat­ing your service.
This brings up the para­dox of loy­alty and sat­is­fac­tion – that one does not reli­ably fol­low the other. It takes more than sim­ple sat­is­fac­tion to make for a com­mit­ted client. One who will stay with you and pro­vide you refer­rals. And refer­ral oppor­tu­ni­ties abound – the study found that 25% of investors with­out a cur­rent advi­sor are actively look­ing for one and hope to secure an advi­sor within a year.
Of course, you prob­a­bly believe you work as hard as you can to pro­vide the high­est level of ser­vice pos­si­ble. Most advi­sors I speak to believe this. So, what can you do? Ask. Imple­ment some form of struc­tured feed­back process about your clients’ expe­ri­ence. It is pos­si­ble, even likely, that your vision of the best client expe­ri­ence dif­fers from your clients’.
I fre­quently find that some things advi­sors con­sider impor­tant in their ser­vice offer­ing is not con­sid­ered very impor­tant by clients. And, there are other things, some­times small things, that clients wish they got from their advi­sor that would sig­nif­i­cantly improve their experience.
Engage your clients in a con­ver­sa­tion about the ser­vice they receive, involve them in upgrad­ing or cus­tomiz­ing your processes, and you will solid­ify your rela­tion­ships and attract more.
Copy­right © Stephen Wershing

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The Key to Sleeping Better

Wednesday, June 22nd, 2011

By Norm Trainor

Many finan­cial advi­sors tell me that they suf­fer from sleep dis­or­ders. I have expe­ri­enced dis­rup­tive sleep pat­terns since my child­hood. Often, I will wake up at 3 or 4 AM and have dif­fi­culty get­ting back to sleep. My mind kicks in and will not rest. I think about my busi­ness and the chal­lenges we face. Like many high achiev­ers, I am dri­ven to achieve busi­ness goals and my focus is on what we need to do to accom­plish our objec­tives. At times, my desire to achieve those goals gets in the way of my performance.

My wife, Wendy, is a Mar­i­tal and Sex Ther­a­pist. One of the things she has taught me is that anx­i­ety is blocked excite­ment. When­ever we expe­ri­ence anx­i­ety, it is a result of los­ing touch with our excite­ment. Many suc­cess­ful finan­cial advi­sors have dif­fi­culty in dif­fer­en­ti­at­ing between goals and work­ing to the best of their abil­i­ties. They don’t wake up in the morn­ing and say “I’m going to work to the high­est level of my capa­bil­ity today.” They start out with a goal. It is the goal that moti­vates them. The pro­found point of dif­fer­ence is in the pur­suit of doing your best ver­sus need­ing to achieve an out­come. You learn to give up your attach­ments to results. If you are true to your pur­pose, what will hap­pen is meant to be. If you do your best and do not achieve your goal, it is the right out­come. This is a pow­er­ful insight and, yet, we are often left with the ques­tion, what do we do about it?

For many finan­cial advi­sors, the drive is to reach a desired rev­enue goal e.g. $150,000, $500,000, $1,000,000, etc., not to be the best they can be. You change the inner game when you pur­sue your goals as a means of ful­fill­ing your capa­bil­ity. The para­dox is that pur­su­ing a goal often gets in the way of peak per­for­mance, espe­cially when anx­i­ety comes into play. We begin to obsess and worry about the achieve­ment of the goal. As a result, we lose touch with our excite­ment about what we are doing and why we are doing it.

One of the best ways to achieve bet­ter out­put is to let go of your attach­ment to results. If you are doing your best, then being attached to out­comes can only reduce your out­put, let alone qual­ity of life. Goals are use­ful in that they give us a tar­get to pur­sue. When we con­vert those goals into objec­tives i.e. spe­cific mea­sur­able results within a stated time­frame, we can track our progress.

What is impor­tant is to keep the end game in per­spec­tive. Our work is not about reach­ing a goal. At its best, work makes us whole. It is a means of express­ing what is impor­tant to us and gives us mean­ing. We spend more time at work than in any other area of our lives. If we are not enjoy­ing our work, it takes a toll on the rest of our lives. So, next time you wake up at 4 AM and find your­self obsess­ing about work, take a minute to re-connect with your excite­ment about what you are doing and why you are doing it. This will allow you to fall back into a pleas­ant and rest­ful sleep.

Norm Trainor is the founder of The Covenant Group, a com­pany spe­cial­iz­ing in prac­tice devel­op­ment for advi­sors. For fur­ther infor­ma­tion, visit his Web site at www​.covenant​group​.com.

Fol­low The Covenant Group at:


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Barry Schwartz: The Paradox of Choice

Wednesday, October 28th, 2009

Here, below, we share with you this thought pro­vok­ing pre­sen­ta­tion made by Psy­chol­o­gist Barry Schwartz on the para­dox of choice. As an advi­sor, you may have encoun­tered the prob­lem of poten­tial clients tak­ing a very long time to decide on a course of action that you have pro­posed to them.

As a for­mer advi­sor, there were times (in hind­sight, of course), in fact, I’m pos­i­tive, that I over­whelmed poten­tial clients (and they stayed that way) because I was try­ing too hard to impress them by lay­ing the (invest­ing) world at their feet. In a nut­shell, keep it sim­ple. That makes for much eas­ier deci­sion making.

Barry Schwartz takes aim at a cen­tral tenet of west­ern soci­eties: free­dom of choice. In Schwartz’s esti­ma­tion, choice has made us not freer but more par­a­lyzed, not hap­pier but more dissatisfied.

Click play to watch:


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