Archive for March, 2010

Warren Buffett on investing in a climate of fear – a Q1 letter to send clients

Tuesday, March 30th, 2010

An impor­tant note:

Over the past 18 months, the quar­terly tem­plates for a client let­ter have ranked among the most pop­u­lar fea­tures on this site.

Research with investors has iden­ti­fied the five ele­ments of an effec­tive client let­ter. It has to be:

1. bal­anced in outlook

2. candid

3. short enough for clients to get through com­fort­ably but long enough to be substantial

4. sup­ported by facts

5. indica­tive of the advi­sors voice and personality

On this last point, if you like the basic struc­ture of the let­ter, you MUST take the time to cus­tomize it to your own phi­los­o­phy and out­look — I can’t empha­size this strongly enough.


April 12, 2010

“I have no idea what the stock mar­ket will do next month or six months from now. I do know that, over a period of time, the Amer­i­can econ­omy will do very well and investors who own a piece of it will do well.”

War­ren Buf­fet in an inter­view on CNBC on Fri­day, Octo­ber 10, 2008

After the mar­ket roller coaster of 2008 and 2009, the first quar­ter of 2010 has been bless­edly unevent­ful by com­par­i­son — the mar­kets ended the first quar­ter about where they started the year, although up almost 60% from their lows of a year ago.

That said, there is still a cloud of uncer­tainty that is mak­ing many investors nervous.

Causes for con­cern … and for optimism

Even with the sta­bi­liza­tion of the global econ­omy, there’s no short­age of short term causes of concern:

… con­tin­ued ques­tions on the direc­tion and tim­ing of the eco­nomic recov­ery in the United States and Europe

US hous­ing prices that are stay­ing stub­bornly low and unem­ploy­ment lev­els in North Amer­ica and Europe that are stub­bornly high.

… and in late March the deputy direc­tor of the Inter­na­tional Mon­e­tary Fund made head­lines as he talked about the need for advanced economies to cut spend­ing in order to reduce deficits.

Here’s a New York Times arti­cle about the IMF’s views: http://www.nytimes.com/2010/03/22/business/global/22imf.html?scp=1&sq=lipsky%20imf&st=cse

The good news is that there are off­set­ting pos­i­tives, even if the media head­lines that fea­ture them aren’t quite as prominent:

… on Mon­day March 22, the Wall Street Jour­nal ran a story about div­i­dend hikes as a result of ris­ing prof­its by US com­pa­nies. The arti­cle also men­tioned that cash on hand on US cor­po­rate bal­ance sheets was at the high­est level since 2007.

… on the same day the Finan­cial Times ran a sim­i­lar story about div­i­dend increases in Europe

… and there’s grow­ing atten­tion to the impact that Germany’s empha­sis on man­u­fac­tur­ing pro­duc­tiv­ity had in shel­ter­ing it from the worst of the eco­nomic down­turn — and ques­tions about whether  this might be a model for other coun­tries. In March the Econ­o­mist ran a 14 page fea­ture on how Ger­many posi­tioned itself for success.

Fore­cast­ing the future

Whether you choose to focus on the pos­i­tives or the neg­a­tives, there’s broad agree­ment that the steps taken by gov­ern­ments sta­bi­lized the finan­cial cri­sis that we were fac­ing a year ago — and there is almost no talk today of a global depression.

So the issue is not whether the econ­omy will recover, but when and at what rate –and whether there might be another stum­ble along the way.

If you look for invest­ing advice in the news­pa­per or on tele­vi­sion, the dis­cus­sion tends to revolve around what stocks will do well in the imme­di­ate period ahead … this week, this month, this quarter.

We refuse to par­tic­i­pate in that spec­u­la­tion — when it comes to short-term pre­dic­tions, whether about the econ­omy or the stock mar­ket, there’s one thing we can say with vir­tual cer­tainty: Most of them will be wrong.  Quite sim­ply, no one has a con­sis­tent track record of suc­cess­fully fore­cast­ing short term move­ments in the econ­omy and markets.

Which is why in uncer­tain times such as today, one of the peo­ple I look to for guid­ance is War­ren Buffett.

Advice from War­ren Buffett

In an invest­ment indus­try poll a cou­ple of years ago, War­ren Buf­fett was voted the great­est investor of all time; among the run­ners up were Peter Lynch, John Tem­ple­ton and George Soros.

Buffett’s returns are a tes­ti­mony to the power of com­pound­ing.  From 1965 to the end of 2009, the growth in book value of his invest­ments aver­aged 20% annu­ally. As a result, $10,000 invested in 1965 would cur­rently be worth a remark­able $40 mil­lion. By con­trast, that same $10,000 invested in the US stock mar­ket as a whole, return­ing just over 9% dur­ing this period, would be worth $540,000.

In one of his annual let­ters to share­hold­ers, War­ren Buf­fett wrote that it only takes two things to invest suc­cess­fully — hav­ing a sound plan and stick­ing to it. He went on to say that of these two, it’s the “stick­ing to it” part that investors strug­gle with the most. The quote at the top of the let­ter, made at the height of the finan­cial cri­sis, speaks to Buffett’s dis­ci­pline on this issue.

I try to apply that approach as well — putting a plan in place for each client that will meet their long term needs and mod­i­fy­ing it as cir­cum­stances war­rant, with­out walk­ing away from the plan itself.

Boom times such as we saw in the late 90’s and scary con­di­tions such as we’ve seen in the past two years can make that dif­fi­cult — but those con­di­tions can also rep­re­sent oppor­tu­nity. Indeed, in his most recent let­ter to share­hold­ers Buf­fett wrote that “a cli­mate of fear is an investor’s best friend.”

Five core prin­ci­ples that shape our approach

On bal­ance, I share War­ren Buffett’s mid term pos­i­tive out­look, not least because many of the pos­i­tives that drove mar­ket opti­mism two years ago are still in place, among these the con­tin­ued emer­gence of a global mid­dle class in devel­op­ing coun­tries like Brazil, China, India and Turkey. This edu­cated mid­dle class will fuel global growth that will make us all bet­ter off.

In the mean­time, here are five fun­da­men­tal prin­ci­ples that we look for in money man­agers and that  drive the port­fo­lios that we believe will serve clients well in the period ahead.

1. Con­cen­trate on quality

The record bounce in stock prices over the past year was led by com­pa­nies with the weak­est credit rat­ings. Some have referred to last year as a “junk rally”, with the low­est qual­ity com­pa­nies doing the best.  That’s unlikely to con­tinue– that’s why I’m focus­ing my port­fo­lios on only the high­est qual­ity com­pa­nies, those best able to with­stand the inevitable ups and downs in the economy.

2. Look to dividends

His­tor­i­cally, div­i­dends made up 40% of the total returns of invest­ing in stocks and have also helped pro­vide sta­bil­ity through mar­ket tur­bu­lence. Two years ago, qual­ity com­pa­nies pay­ing good div­i­dends were hard to find — one piece of good news is that today it’s pos­si­ble to build a port­fo­lio of good qual­ity com­pa­nies pay­ing div­i­dends of 3% and above.

3. Focus on valuations

Hav­ing a strong price dis­ci­pline on buy­ing and sell­ing stocks is para­mount to suc­cess — his­tory shows that the key to a suc­cess­ful invest­ment is ensur­ing that the pur­chase price is a fair one. Investors who bought mar­ket lead­ers Cisco Sys­tems, Intel and Microsoft ten years ago are still down down 40% to 70%, not because these aren’t great com­pa­nies but because the price paid was too high.

4. Build in a buffer

Given that we have to expect con­tin­ued volatil­ity, we iden­tify cash flow needs for the next three years for every client and ensure these are set aside in safe invest­ments. That buffer pro­tects clients from short term volatil­ity and reduces stress along the way.

5. Stick to your plan

In the face of eco­nomic and mar­ket uncer­tainty, another  key to suc­cess is hav­ing a diver­si­fied plan appro­pri­ate to your risk tol­er­ance — and then stick­ing to it. It can be hard to ignore the short-term dis­trac­tions, but ulti­mately that’s the only way to achieve your long term goals with a man­age­able amount of stress along the way.

In clos­ing, let me express my thanks for the con­tin­ued oppor­tu­nity to work together.  Should you ever have any ques­tions or if there’s any­thing you’d like to talk about, my team and I are always pleased to take your call.

Name of advisor

P.S. If you’re inter­ested, here’s a link to War­ren Buffett’s 2010 let­ter to investors:                        http://​www​.berk​shire​hath​away​.com/​l​e​t​t​e​r​s​/​2​0​0​9​l​t​r​.​pdf


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4 Articles to Send Nervous Clients

Tuesday, March 30th, 2010

Even with the mar­ket bounce­back in 2009, many clients are still anx­ious, often stem­ming from neg­a­tive media cov­er­age of prospects for the econ­omy and markets.

If you run into this, here are recent arti­cles that might help calm ner­vous clients.

Emerg­ing mar­kets soar past their doubters

New York Times — Tues­day Decem­ber 29

http://​www​.nytimes​.com/​2​0​0​9​/​1​2​/​3​0​/​b​u​s​i​n​e​s​s​/​g​l​o​b​a​l​/​3​0​e​m​e​r​g​e​.​h​t​m​l​?​t​h​&​a​m​p​;​e​m​c​=th

Jeremy Siegel on the Under­val­u­a­tion in US equities

Advi­sor Per­spec­tives — Tues­day Decem­ber 29

http://​www​.advi​sor​per​spec​tives​.com/​n​e​w​s​l​e​t​t​e​r​s​0​/​J​e​r​e​m​y​_​S​i​e​g​e​l​_​o​n​_​t​h​e​_​U​n​d​e​r​v​a​l​u​a​t​i​o​n​_​i​n​_​U​S​_​E​q​u​i​t​i​e​s​.​php

Adver­tise­ment


The best is yet to come — the full ben­e­fits of tech­nol­ogy are on their way

Wall Street Jour­nal — Mon­day, Decem­ber 28

http://​online​.wsj​.com/​a​r​t​i​c​l​e​/​S​B​1​0​0​0​1​4​2​4​0​5​2​7​4​8​7​0​4​9​0​5​7​0​4​5​7​4​6​2​3​2​2​1​3​2​2​2​3​4​8​5​0​.​h​t​m​l​?​m​o​d​=​d​jem

The case for opti­mism on the economy

Wall Street Jour­nal — Tues­day Decem­ber 15

WSJ​.com — Opin­ion: The Case for Opti­mism on the Economy




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A prospecting tip from Barack Obama

Tuesday, March 30th, 2010

Dan Richards, Strategic ImperativesRecently, I came across an arti­cle that out­lined the crit­i­cal role of tech­nol­ogy in Barack Obama’s remark­able pres­i­den­tial campaign.Among the key con­trib­u­tors to his suc­cess was the unprece­dented $500 mil­lion his cam­paign raised online. The arti­cle dis­cussed some of the inno­v­a­tive tac­tics that were used — one of which has direct rel­e­vance to finan­cial advi­sors look­ing to attract new clients.Rather than ask­ing for dona­tions online, the Obama campaign’s online adver­tis­ing had the sin­gle minded objec­tive of get­ting peo­ple to sign up for their email list, agree­ing to receive more infor­ma­tion. The rea­son for this was quite sim­ple — obtain­ing an email address and the owner’s agree­ment to receive future com­mu­ni­ca­tion about the cam­paign was con­sid­ered vastly more valu­able than a sin­gle donation.

That’s true when it comes to rais­ing money for a polit­i­cal cam­paign — and it’s also true when it comes to com­mu­ni­cat­ing with prospec­tive clients.

When advi­sors talked to prospec­tive clients in the past, it was nor­mally with the view of doing imme­di­ate busi­ness — whether that was get­ting an order over the phone or obtain­ing an appoint­ment to talk about the prospect’s cir­cum­stances and portfolio.

Dur­ing the mid 90s, some advi­sors changed direc­tion and focused on get­ting prospects out to sem­i­nars fea­tur­ing media celebri­ties such as Brian Costello, Jerry White, Garth Turner and Gor­don Pape.  This worked well for a period of time, until sat­u­ra­tion kicked in and it became harder to get truly qual­i­fied prospects out (in some cases replaced by a grow­ing num­ber of “sem­i­nar junkies”.)

These sem­i­nars worked because of the cred­i­bil­ity of the speak­ers, due to the value that was promised in the ads pro­mot­ing them and because show­ing up at a sem­i­nar was seen as less threat­en­ing than agree­ing to meet directly with an advi­sor. For advi­sors who spon­sored them, sem­i­nars were really an inter­me­di­ate step between an ini­tial con­ver­sa­tion with a prospect and secur­ing a meeting.

Even though mass sem­i­nars no longer work, the prin­ci­ple is still rel­e­vant. As we find our­selves deal­ing with increas­ingly skep­ti­cal investors, advi­sors need to recon­sider how they approach prospects.

The ulti­mate objec­tive hasn’t changed — it’s to secure a face to face meet­ing with a qual­i­fied and inter­ested prospect. But advi­sors need to fun­da­men­tally rethink how to make that meet­ing hap­pen. More and more, you will need to cul­ti­vate and nur­ture prospects by intro­duc­ing more patience and upfront value to the com­mu­ni­ca­tion with investors you hope to work with.

To read more about the back­ground to this shift, go to http://​www​.strate​gicim​per​a​tives​.ca/​b​l​o​g​/​?​p​=​150

Note that if you obtain an intro­duc­tion from a sat­is­fied client or you have built a strong rep­u­ta­tion as the go-to resource within a defined tar­get com­mu­nity, the old rules might still apply and you can go for a meet­ing on the first con­tact. And of course if some­one you talk to has already made a deci­sion to move accounts or has an immi­nent need, you’re going to try to meet as soon as possible.

With those excep­tions, how­ever, going for­ward in many cases advi­sors will need to intro­duce a dis­tinct three stage process to build upfront cred­i­bil­ity with prospects, replac­ing the direct request for a meet­ing on the first conversation.

Pick­ing up on the Obama campaign’s suc­cess, the first step is to secure a prospect’s per­mis­sion to com­mu­ni­cate with them — agree­ing to receive infor­ma­tion you’re email­ing clients or to be put on the invi­ta­tion list for infor­mal break­fast or lunch ses­sions you’re hold­ing for clients.

Next, you need to ensure you’re send­ing mate­r­ial that truly pro­vides value and builds your cred­i­bil­ity. Email has fun­da­men­tally altered our abil­ity to pro­vide exist­ing and prospec­tive clients with use­ful and timely infor­ma­tion — the fact that we can email links to arti­cles from cred­i­ble news­pa­pers and mag­a­zines has had a par­tic­u­larly big impact.

You can read more about build­ing an email cam­paign to clients at http://​www​.strate​gicim​per​a​tives​.ca/​b​l​o​g​/​?​p​=​156

The final step is to approach prospects you’ve been cul­ti­vat­ing about arrang­ing a meet­ing. In some cases, you might reduce the com­mit­ment thresh­old by invit­ing prospects to a lun­cheon ses­sion for some of your clients before going for a direct meeting.

To read more about adding a prospect­ing com­po­nent to client lunches, read http://​www​.strate​gicim​per​a​tives​.ca/​b​l​o​g​/​?​p​=​164

One of the things that has caused once suc­cess­ful com­pa­nies such as the U.S. automak­ers to fail is attach­ment to the way they did things in the past, even when those things have stopped working.

That’s also true of advi­sors — just because some­thing worked in the past doesn’t mean it’s going to work going for­ward.  A key to ongo­ing suc­cess for all of us is the will­ing­ness to adapt to new real­i­ties in the mar­ket­place and to embrace new approaches — and to take away new ideas from a vari­ety of sources, even if that source is the U.S. President.

To read the full arti­cle about how tech­nol­ogy helped Barack Obama become President,

http://​www​.aiim​.org/​I​n​f​o​n​o​m​i​c​s​/​O​b​a​m​a​-​H​o​w​-​W​e​b​2​.​0​-​H​e​l​p​e​d​-​W​i​n​-​W​h​i​t​e​h​o​u​s​e​.​a​spx

For more infor­ma­tion, please visit http://​www​.get​keep​clients​.com.


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Transparency is the New Objectivity

Tuesday, March 30th, 2010

This arti­cle is a guest post writ­ten by David Wein­berger, Senior Researcher at Harvard’s Berk­man Cen­ter for Inter­net & Soci­ety, and the author of Every­thing Is Mis­cel­la­neous (www​.every​thingis​mis​cel​la​neous​.com) and a co-author The Clue­train Man­i­festo (www​.clue​train​.com).

REPRINTED WITH PERMISSION

Trans­parency is the New Objec­tiv­ity
By David Wein­berger
July 19, 2009

A friend asked me to post an expla­na­tion of what I meant when I said at PDF09 that “trans­parency is the new objec­tiv­ity.” First, I apol­o­gize for the cliché of “x is the new y.” Sec­ond, what I meant is that trans­parency is now ful­fill­ing some of objectivity’s old role in the ecol­ogy of knowledge.

Out­side of the realm of sci­ence, objec­tiv­ity is dis­cred­ited these days as any­thing but an aspi­ra­tion, and even that aspi­ra­tion is look­ing pretty sketchy. The prob­lem with objec­tiv­ity is that it tries to show what the world looks like from no par­tic­u­lar point of view, which is like won­der­ing what some­thing looks like in the dark. Nev­er­the­less, objec­tiv­ity — even as an unat­tain­able goal — served an impor­tant role in how we came to trust infor­ma­tion, and in the eco­nom­ics of news­pa­pers in the mod­ern age.

You can see this in news­pa­pers’ early push-back against blog­ging. We were told that blog­gers have agen­das, whereas jour­nal­ists give us objec­tive infor­ma­tion. Of course, if you don’t think objec­tiv­ity is pos­si­ble, then you think that the claim of objec­tiv­ity is actu­ally hid­ing the biases that inevitably are there. That’s what I meant when, dur­ing a blog­gers press con­fer­ence at the 2004 Demo­c­ra­tic National Con­ven­tion, I asked Pulitzer-prize win­ning jour­nal­ist Wal­ter Mears whom he was sup­port­ing for pres­i­dent. He replied (para­phras­ing!), “If I tell you, how can you trust what I write?,” to which I replied that if he doesn’t tell us, how can we trust what he blogs?

So, that’s one sense in which trans­parency is the new objec­tiv­ity. What we used to believe because we thought the author was objec­tive we now believe because we can see through the author’s writ­ings to the sources and val­ues that brought her to that posi­tion. Trans­parency gives the reader infor­ma­tion by which she can undo some of the unin­tended effects of the ever-present biases. Trans­parency brings us to reli­a­bil­ity the way objec­tiv­ity used to.

This change is, well, epochal.

Objec­tiv­ity used be pre­sented as a stop­ping point for belief: If the source is objec­tive and well-informed, you have suf­fi­cient rea­son to believe. The objec­tiv­ity of the reporter is a stop­ping point for reader’s inquiry. That was part of high-end news­pa­pers’ claimed value: You can’t believe what you read in a slanted tabloid, but our news is objec­tive, so your inquiry can come to rest here. Cre­den­tial­ing sys­tems had the same basic rhythm: You can stop your quest once you come to a cre­den­tialed author­ity who says, “I got this. You can believe it.” End of story.

We thought that that was how knowl­edge works, but it turns out that it’s really just how paper works. Trans­parency pros­pers in a linked medium, for you can lit­er­ally see the con­nec­tions between the final draft’s claims and the ideas that informed it. Paper, on the other hand, sucks at links. You can look up the foot­note, but that’s an expen­sive, time-consuming activ­ity more likely to result in fail­ure than suc­cess. So, dur­ing the Age of Paper, we got used to the idea that author­ity comes in the form of a stop sign: You’ve reached a source whose reli­a­bil­ity requires no fur­ther inquiry.

In the Age of Links, we still use cre­den­tials and rely on author­i­ties. Those are indis­pen­si­ble ways of scal­ing knowl­edge, that is, let­ting us know more than any one of us could authen­ti­cate on our own. But, increas­ingly, cre­den­tials and author­ity work best for vouch­saf­ing com­modi­tized knowl­edge, the stuff that’s set­tled and not worth argu­ing about. At the edges of knowl­edge — in the analy­sis and con­tex­tu­al­iza­tion that jour­nal­ists nowa­days tell us is their real value — we want, need, can have, and expect trans­parency. Trans­parency puts within the report itself a way for us to see what assump­tions and val­ues may have shaped it, and lets us see the argu­ments that the report resolved one way and not another. Trans­parency — the embed­ded abil­ity to see through the pub­lished draft — often gives us more rea­son to believe a report than the claim of objec­tiv­ity did.

In fact, trans­parency sub­sumes objec­tiv­ity. Any­one who claims objec­tiv­ity should be will­ing to back that asser­tion up by let­ting us look at sources, dis­agree­ments, and the per­sonal assump­tions and val­ues sup­pos­edly brack­eted out of the report.

Objec­tiv­ity with­out trans­parency increas­ingly will look like arro­gance. And then fool­ish­ness. Why should we trust what one per­son — with the best of inten­tions — insists is true when we instead could have a web of evi­dence, ideas, and argument?

In short: Objec­tiv­ity is a trust mech­a­nism you rely on when your medium can’t do links. Now our medium can.

David Weinberger’s Books:
Every­thing Is Mis­cel­la­neous: The Power of the New Dig­i­tal Disorder

The Clue­train Man­i­festo: The End of Busi­ness as Usual


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Making Beautiful Music Together—why advisors should form ensembles

Tuesday, March 30th, 2010

By Marc Lam­on­tagne, CFP, R.F.P, FMA

Mak­ing Beau­ti­ful Music Together—why advi­sors should form ensembles

There are three basic busi­ness mod­els in the finan­cial plan­ning indus­try: sole prac­ti­tioner, silo, and ensem­ble. The trend to form­ing ensem­bles or group prac­tices is well estab­lished in the U.S. among inde­pen­dent advi­sors, but has yet to emerge as a dom­i­nant model in Canada.

The prob­lem is that finan­cial prac­ti­tion­ers, by our very nature, are fiercely inde­pen­dent. So the thought of work­ing not only in a shared own­er­ship model but, more impor­tantly, a shared decision-making model can turn off many advi­sors,  even when they see the obvi­ous ben­e­fits to being an ensem­ble player.

That being said, the advan­tages can far out­weigh the neg­a­tives of giv­ing up some con­trol in the day-to-day man­age­ment of your practice.

Show me the money

The most com­pelling ben­e­fit of a group prac­tice with other play­ers is finan­cial. Although economies of scale are also obvi­ous when it comes to silo offices, ensem­bles can go much fur­ther in reduc­ing over­head cost per advi­sor. Think of it this way—there is a cost to pro­duc­ing a self-employed or cor­po­rate tax return, but it is never ten times higher for an office of ten advi­sors than it is for one.

Pro­vid­ing Bet­ter Service

You will also have a finan­cial and pro­fes­sional inter­est in your col­leagues’ books and vice versa. So it is to your ben­e­fit to make sure everyone’s clients are well served dur­ing hol­i­days, emer­gen­cies, and the busiest times of the year. This flex­i­bil­ity can be worth a lot in reduc­ing stress and improv­ing service.

This shared rev­enue com­mit­ment will often be rein­forced by a year-end bonus or share­holder dividend.

Time is money

As a sole prac­ti­tioner, the buck stops with you. Whether set­tling HR issues or design­ing port­fo­lios, you can’t avoid the work that takes you away from rev­enue gen­er­at­ing activ­i­ties. When work­ing in a silo, where just expenses are shared, indi­vid­ual advi­sors are still solely respon­si­ble for all aspects of man­ag­ing their prac­tice. By agree­ing to divide all the work among sev­eral trusted advi­sors, you can share the non-revenue pro­duc­ing activ­ity such new prod­uct research, orga­niz­ing client appre­ci­a­tion events, or writ­ing a newsletter.

Ensem­bles also allow advi­sors to spe­cial­ize in dif­fer­ent areas of finan­cial plan­ning such as tax or insur­ance. This cre­ates a large pool of knowl­edge that can be quickly accessed to bet­ter ser­vice a var­ied client base.

Giv­ing up some control

To reap the full ben­e­fit of the model, part­ners in an ensem­ble will often agree to stan­dard­ize pro­ce­dures, client deliv­er­ables, and port­fo­lios. This can seem alien to some­one who is used to run­ning every aspect of their own prac­tice, but a well-structured man­age­ment com­mit­tee will still allow all play­ers to have a say about how the office is run.

Suc­ces­sion planning

Ask your­self this: if you were seri­ously dis­abled, forced to retire, or died tomor­row, how would you retain the value of your prac­tice? By com­bin­ing your book with other advi­sors, and shar­ing prac­tice man­age­ment pro­ce­dures, you can ensure con­ti­nu­ity in case of the unthink­able. You can also assure prospec­tive clients that,  if you were to leave (for what­ever rea­son), another advi­sor would pick up their file and run their meet­ings and port­fo­lio in a sim­i­lar matter.

When the time comes to sell your share of the busi­ness, you will have a ready pool of exist­ing play­ers and asso­ciates eager to buy in. The alter­na­tive, in case of a larger prac­tice, is there will also be “finan­cial buy­ers” who will want to buy out a well-run prac­tice lock, stock, and barrel.

Share­holder agreement

A well-crafted share­holder or part­ner agree­ment will avoid any prob­lems such as those who want to coast while other play­ers are still build­ing their prac­tice. It can also spell out clear tran­si­tion plans such as buy­out formulas.

Adding new play­ers can be a chal­lenge, but the best argu­ment is that even though every­one ends up own­ing a smaller piece, it’s a big­ger pie.

In these chal­leng­ing times, belong­ing to a team of pro­fes­sion­als with a shared sense of pur­pose in a col­le­gial atmos­phere can cer­tainly pro­vide the sup­port most advi­sors wish they had.

To Fee or Not to Fee - 2009 Survey Results - What is your Business Model?

Marc Lam­on­tagne, CFP, R.F.P., FMA is a fee-based finan­cial plan­ner with Ryan Lam­on­tagne Inc., fee-model prac­tice man­age­ment trainer, and author of To Fee or Not to Fee II — How to design a fee finan­cial advi­sory prac­tice.  www​.tofee​ornot​tofee​.com

Mak­ing Beau­ti­ful Music Together—why advi­sors should form ensem­bles By Marc Lam­on­tagne, CFP, R.F.P, FMA

There are three basic busi­ness mod­els in the finan­cial plan­ning indus­try: sole prac­ti­tioner, silo, and ensem­ble. The trend to form­ing ensem­bles or group prac­tices is well estab­lished in the U.S. among inde­pen­dent advi­sors, but has yet to emerge as a dom­i­nant model in Canada.

The prob­lem is that finan­cial prac­ti­tion­ers, by our very nature, are fiercely inde­pen­dent. So the thought of work­ing not only in a shared own­er­ship model but, more impor­tantly, a shared decision-making model can turn off many advi­sors, even when they see the obvi­ous ben­e­fits to being an ensem­ble player.

That being said, the advan­tages can far out­weigh the neg­a­tives of giv­ing up some con­trol in the day-to-day man­age­ment of your practice.

Show me the money

The most com­pelling ben­e­fit of a group prac­tice with other play­ers is finan­cial. Although economies of scale are also obvi­ous when it comes to silo offices, ensem­bles can go much fur­ther in reduc­ing over­head cost per advi­sor. Think of it this way—there is a cost to pro­duc­ing a self-employed or cor­po­rate tax return, but it is never ten times higher for an office of ten advi­sors than it is for one.

Pro­vid­ing Bet­ter Service

You will also have a finan­cial and pro­fes­sional inter­est in your col­leagues’ books and vice versa. So it is to your ben­e­fit to make sure everyone’s clients are well served dur­ing hol­i­days, emer­gen­cies, and the busiest times of the year. This flex­i­bil­ity can be worth a lot in reduc­ing stress and improv­ing service.

This shared rev­enue com­mit­ment will often be rein­forced by a year-end bonus or share­holder dividend.

Time is money

As a sole prac­ti­tioner, the buck stops with you. Whether set­tling HR issues or design­ing port­fo­lios, you can’t avoid the work that takes you away from rev­enue gen­er­at­ing activ­i­ties. When work­ing in a silo, where just expenses are shared, indi­vid­ual advi­sors are still solely respon­si­ble for all aspects of man­ag­ing their prac­tice. By agree­ing to divide all the work among sev­eral trusted advi­sors, you can share the non-revenue pro­duc­ing activ­ity such new prod­uct research, orga­niz­ing client appre­ci­a­tion events, or writ­ing a newsletter.

Ensem­bles also allow advi­sors to spe­cial­ize in dif­fer­ent areas of finan­cial plan­ning such as tax or insur­ance. This cre­ates a large pool of knowl­edge that can be quickly accessed to bet­ter ser­vice a var­ied client base.

Giv­ing up some control

To reap the full ben­e­fit of the model, part­ners in an ensem­ble will often agree to stan­dard­ize pro­ce­dures, client deliv­er­ables, and port­fo­lios. This can seem alien to some­one who is used to run­ning every aspect of their own prac­tice, but a well-structured man­age­ment com­mit­tee will still allow all play­ers to have a say about how the office is run.

Suc­ces­sion planning

Ask your­self this: if you were seri­ously dis­abled, forced to retire, or died tomor­row, how would you retain the value of your prac­tice? By com­bin­ing your book with other advi­sors, and shar­ing prac­tice man­age­ment pro­ce­dures, you can ensure con­ti­nu­ity in case of the unthink­able. You can also assure prospec­tive clients that, if you were to leave (for what­ever rea­son), another advi­sor would pick up their file and run their meet­ings and port­fo­lio in a sim­i­lar mat­ter.

When the time comes to sell your share of the busi­ness, you will have a ready pool of exist­ing play­ers and asso­ciates eager to buy in. The alter­na­tive, in case of a larger prac­tice, is there will also be “finan­cial buy­ers” who will want to buy out a well-run prac­tice lock, stock, and barrel.

Share­holder agreement

A well-crafted share­holder or part­ner agree­ment will avoid any prob­lems such as those who want to coast while other play­ers are still build­ing their prac­tice. It can also spell out clear tran­si­tion plans such as buy­out formulas.

Adding new play­ers can be a chal­lenge, but the best argu­ment is that even though every­one ends up own­ing a smaller piece, it’s a big­ger pie.

In these chal­leng­ing times, belong­ing to a team of pro­fes­sion­als with a shared sense of pur­pose in a col­le­gial atmos­phere can cer­tainly pro­vide the sup­port most advi­sors wish they had.

2010 Fee Advi­sor Sur­vey, To Fee or Not to Fee

Marc Lam­on­tagne, CFP, R.F.P., FMA is a fee-based finan­cial plan­ner with Ryan Lam­on­tagne Inc., fee-model prac­tice man­age­ment trainer, and author of To Fee or Not to Fee II — How to design a fee finan­cial advi­sory prac­tice. www​.tofee​ornot​tofee​.com


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The best question to get a reading on client satisfaction

Wednesday, March 24th, 2010

As part of their ongo­ing con­ver­sa­tions with clients, many advi­sors ask for feed­back on how happy clients are.

That’s a good thing – as long as you ask in a way that allows clients to answer honestly.

In ask­ing for feed­back, remem­ber that most clients are uncom­fort­able with con­flict and with dis­cussing dif­fi­cult issues.

So if you say to a client “How do you feel about the job I’ve done for you in the past year”, the answer you’re likely to get is … “It’s fine”, regard­less of how clients really feel.

And if you say “Are you happy with the expe­ri­ence you’ve had work­ing with me and my team?”, you’re likely to hear .. “Sure”, even if your client isn’t that happy.

Answers like “Fine” and “Sure” are too vague to be useful.

So how then do you get answers that reflect how clients really feel.

A ques­tion clients feel com­fort­able with

The key is ask­ing ques­tions in a way that clients feel com­fort­able answer­ing honestly.

One way is to ask clients to rate their sat­is­fac­tion on a scale from 1 to 10.

For exam­ple, you could say “How would you rate the job I’ve done com­mu­ni­cat­ing with you from 1 to 10, with 1 being low and 10 being high.”

Or “how do you feel about the over­all per­for­mance of your port­fo­lio over the past year from 1 to 10?”

Few clients will give you a 1, 2 or 3 – if they’re not that happy , they’ll give you a 5 or per­haps a 6, think­ing that’s a pass­ing grade.

Mean­while, you know that any­thing less than an 8 means clients aren’t that happy.

So if you get a score of 7 on com­mu­ni­ca­tion, let’s say, that lets you ask the fol­low up question:

What do you like about the com­mu­ni­ca­tion you receive?  And what could I do to improve the way I com­mu­ni­cate with you?”

Or if a client rates their port­fo­lio per­for­mance at a 5, you’re able to have an open con­ver­sa­tion about how they’ve done.

Remem­ber this, though – if you’re not pre­pared to talk about how clients feel and what you can do dif­fer­ently going for­ward, don’t ask the question.

The sin­gle best ques­tion to ask clients

For high value clients whose sat­is­fac­tion you’re really con­cerned about , here’s a ques­tion you could con­sider asking:

“What one thing could I do to improve your expe­ri­ence work­ing with me and my team?”

The key to get­ting clients engaged is that you’re ask­ing them to iden­tify just one thing. And once you’ve talked about this, if appro­pri­ate you could go on to say “And what else could we do to improve your expe­ri­ence work­ing with us?”

If you want to give clients time to think about this, you could bring this up when you’re set­ting the meet­ing up – telling your client that you’d like to address this ques­tion when you meet.

Again, remem­ber that when you’re ask­ing this ques­tion, you’re mak­ing a com­mit­ment to deal with the answer you get … so you don’t want to ask this ques­tion lightly. On the other hand, for high value clients, this kind of con­ver­sa­tion can help iden­tify small issues before they become big prob­lems and poten­tially cost you an impor­tant client.


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Debt survey says: WAKE UP!!!

Tuesday, March 23rd, 2010

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Tying the Knot: Growth by merger

Friday, March 19th, 2010

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Breaking through the procrastination logjam

Thursday, March 18th, 2010

A cou­ple of weeks back, I got a call from an advi­sor who found him­self way behind on con­tact­ing clients, felt over­whelmed at the prospect of tack­ling this and was par­a­lyzed by pro­cras­ti­na­tion as a result.

We all suf­fer from pro­cras­ti­na­tion — the only dif­fer­ence is the mag­ni­tude of the problem.

For advi­sors look­ing to over­come pro­cras­ti­na­tion, here’s the three-step solu­tion I sug­gested to this advi­sor.Step One:

At the end of each day, iden­tify two things you’ve been pro­cras­ti­nat­ing about.

Each should be some­thing that can be addressed in fif­teen min­utes or less — a prospect or client to call, email to write or admin prob­lem to resolve.

If the issue can’t be dealt with in fif­teen min­utes, then carve out a fif­teen minute slice to at least start.

Adver­tise­ment


Step Two:

Hav­ing iden­ti­fied the two issues, write them down on top of your to-do list, in your day-timer or on a piece of paper.

Then carve out 30 min­utes in your cal­en­dar on the first free spot the next morn­ing — ide­ally the very first thing in the morn­ing. If you don’t have thirty min­utes avail­able, then you’ll need to come in early to get some other things done to free up the time to address this.

Step Three

Resist the temp­ta­tion to avoid tack­ling the two issues. Resolve to deal with them — if you haven’t tack­led them by lunch time, then  put off going for lunch until you’ve addressed them.

I got a call early this week from this advi­sor thank­ing me for my sug­ges­tion. He’d put my idea into prac­tice — while he still had clients to call, using this approach he’d begun knock­ing over­due client calls off his to-do list (and in fact had increased the num­ber of these calls to four a day). As a result, he feels much bet­ter com­ing into the office and his over­all pro­duc­tiv­ity and enthu­si­asm level is a lot higher.

Lots of us are feel­ing over­whelmed these days. If you can relate to this, con­sider using the two item a day, three step approach that worked for this advisor.


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